Mar 20
9
Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, ” trust is currency ” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and experts have customer attention over brands. 95% of B2B buyers say they prefer credible content from industry influencers according to a study from Demand Gen Report .
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How B2B Marketers Can Enter the Circle of Trust